You've been through the college application process already, maybe even recently. While many parts of the transfer process are the same as when you applied as a freshman, some are different. For one, application essays need to have a different emphasis.

For another, you are different.  You may now have a clearer idea of what you need in a curriculum, location, or campus culture. You may not need the same array of services as a high school student, but you still need the guidance of someone experienced and objective, and with whom you can discuss your thoughts and decisions.